USMEF launches US pork and beef campaigns in Japan

With major holidays approaching and increased consumer interest in thicker cuts and grilled meats in Japan, the US Meat Export Federation launched separate three-month nationwide promotions on April 1 to boost sales of pork and American beef. Both campaigns are supported by campaign stickers, point-of-sale materials, consumer contests and giveaways, original recipes, and website and social media promotions.

USMEF brought back the success of the “American Pork Eat at Home” campaign that began during the pandemic in 2020 and 2021. Funded by the National Pork Board, United Soybean Board, Nebraska Soybean Board and Iowa Corn Promotion Board, the campaign runs until the end of June in more than 7,000 points of sale. The “American Pork Eat at Home” campaign will showcase the flavor and versatility of thick-cut American pork while offering original sauce/seasoning packages as giveaways.

The national campaign for American beef also kicked off on April 1 with a focus on alternative cuts suitable for grilling. Electric grill pans and American beef tote bags are among the contest prizes.

Funded by the Beef Checkoff Program, Texas Beef Council, Texas Beef Promotion and Research Council, Montana Beef Council, Iowa Corn Promotion Board and Nebraska Corn Board, 1,026 retail outlets are participating in the U.S. campaign on beef.

Source: US Meat Export Federation, which is solely responsible for and owns the information provided. Informa Business Media and all of its affiliates are not responsible for any content contained in this information asset.

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