Tire Pros launches a new brand image, a slogan for national campaigns
With the launch of a new three-year strategy, Tire Pros has unveiled an updated logo and slogan intended to show how it wants customers to feel when they leave a dealership store.
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The new slogan “Love the Drive” replaces “Hassle-free. Guaranteed. “The slogan will be rolled out in Tire Pros national marketing this year,” said Greg Bell, president of the organization. Tire Pros unveiled their updated logo and slogan at their 2021 dealer conference from 12 to October 14 at the Gaylord Opryland Hotel Resort & Convention Center in Nashville, TN. Bell said the new tagline helps create an emotional connection with consumers and adds to other convenience features for debut guests in Tire Pros’ Shop of the Future products at the conference.
“We want to maximize their love of driving, not just recognize that Tire Pros is the best place to go to meet their car, automotive and maintenance needs. In 2022, we’re going to spend a lot of time pushing these things forward, ”he said.
Bell said the creation of the tagline came from working with third-party marketing and research companies over the past year to really find out what customers want today and what they will be in the future.
“Once I heard it, I liked it so much that I immediately started using it with my employees,” said Ryan Goff, New 2022 President of the National Tire Pros Dealer Council and CEO of Roger’s Tire Pros with two locations in Idaho. “We want to create a better experience for our customers, whether it’s a service they bought from us or free tire rotation. When they leave we should have made them realize that they were in a better situation than before because they can go on a trip. It gives them the opportunity to enjoy their driving and to get to their destination safely.
In addition to replacing its tagline, Tire Pros has also updated its logo. The extended “T’s” and “P’s” have been shortened to be uniform in size with the other letters. The tire mark under the logo has been removed. Bell said the logo now has a more refined and contemporary feel “while maintaining the integrity of our brand”.
“The refreshed logo is clean, progressive, and conveys a sense of energy and movement,” he said. “This logo enhances the ability to lock in dealer names in a way that allows us to put the dealership first. The logo is designed to unite us and move the brand forward.