The Volta Media™ network enables 3D advertising campaigns on its network of digital screens
Latest capability bolsters Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media budgets
NEW YORK–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, today announced three-dimensional (“VLTA” 3D) technology support for creative campaigns on the Volta Media™ network. This capability reinforces Volta’s commitment to providing advertisers and consumers with an innovative and impactful digital media experience.
In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to deliver weather-based ads, mobile retargeting allowing brands to reconnect with consumers after seeing an advertisement on a Volta screen, and QR code activations redirecting consumers to a brand’s website. Volta also offers advertisers a suite of measurement capabilities to report on various business impacts, including funnel metrics such as increased sales and return on ad spend (ROAS), with campaigns Targeted Volta generating a 56% better ROAS than the industry. medium. Volta Media also offers flexible purchasing options, including the ability to access 100% of Volta’s media inventory programmatically on industry-leading offering platforms, including Vistar and Place Exchange.
Volta’s media network delivers over 1 billion monthly impressions across 39 Designated Marketing Areas (DMAs) – including top-ranked DMAs such as Los Angeles, Chicago, Dallas-Ft. Worth, San Francisco, Washington DC and New York – and stands out for its integration into electric vehicle charging stations and its premium placement directly along the path to purchase. Volta’s chargers are located directly in front of popular retailers and malls, such as Walgreens, Albertsons, Giant Food, Stop & Shop and Tanger Outlets, allowing advertisers to reach audiences as they finalize their shopping lists before heading out. enter a store.
Volta’s fully customizable 3D creation further extends the impact of its media network and its ability to attract high-value advertising partners. On average, consumers are exposed to between 6,000 and 10,000 advertisements every day. 3D advertising allows brands to grab attention with immersive and eye-catching creatives, which is one of the main reasons why marketers from big brands like Nike and Amazon Video launched 3D campaigns this year. .
“3D creation has emerged as a promising way to break out of the cluttered media landscape,” said Susan Haar, Managing Director of Kinetic Worldwide.3D provides a rich and immersive interaction that allows customers to see products differently, resulting in impressive engagement and conversions. We look forward to working alongside forward-thinking media partners like Volta to bring the next era of 3D campaigns to life for our clients.”
“This is another example of Volta Media adding innovative digital capabilities to drive measurable impact for our advertising partners and the planet, through our dual charge and media model,” said Mike Schott, Executive Vice President of Media at Volta.Volta’s premium placements on the doorstep of places millions of Americans visit each week provide our partners with a clean environment to reach key audiences. Our ability to deliver 3D creatives directly in the purchase journey means that our advertising partners will be able to reach consumers with an exciting and engaging experience moments before they walk into a place and open their wallet.”
The Volta Media Network is integrated with the company’s global network of electric vehicle chargers, giving brands an authentic way to connect marketing campaigns with real environmental impact by supporting the electrification of transportation. To date, Volta has provided over 150 million emission-free miles and avoided over 35,000 tonnes of CO2 emissions that would otherwise have been created by gasoline-powered vehicles. Volta’s US network of electric vehicle chargers and multimedia displays is powered by renewable energy. Volta purchases verified Renewable Energy Certificates (RECs) equivalent to the amount of electricity used to power its grid, giving sponsors confidence that they are supporting clean transportation and an energy future for all.
Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle (“EV”) charging and media company. Volta’s unique network of charging stations powers vehicles and drives business growth while accelerating a clean energy future. Volta delivers value to site partners, brands and consumers by installing charging stations with large format digital advertising screens located steps from entrances to popular retail locations. Retailers can attract and influence foot traffic, advertisers can accurately target audiences, and EV drivers can seamlessly charge their vehicles as they go about their daily business. Volta’s extensive network is powered by its proprietary PredictEV® platform, which uses sophisticated behavioral science and machine learning technology to help commercial owners, cities and electric utilities plan infrastructure electric vehicles in a smart, efficient and fair way. To find out more, visit www.voltacharge.com.
This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding our electric vehicle charging network and media. These forward-looking statements are generally identified by words such as “anticipate”, “believe”, “estimate”, “expect”, “future”, “intend”, “may”, “opportunity”, “plan”, “potential”. ,” “plan”, “should”, “strategy”, “will”, “would” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on expectations and current assumptions and, therefore, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements contained in this press release, including, but not limited to , the factors, risks and uncertainties included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and our Quarterly Reports on Form 10-Q for the quarterly periods ended March 31, 2022 and June 30, 2022, as these factors may be updated from time to time in our other filings with the Securities and Exchange Commission (the “SEC”), available on the SEC’s website at esse www.sec.gov and in the Investor Relations section of our website at www.voltacharge.com. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to place undue reliance on any forward-looking statements and, except as required by law, we undertake no obligation and do not intend to update or revise any such forward-looking statements, whether whether as a result of new information, future events, or otherwise.
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