The Good Report Ranking of the Best Campaigns for Social and Environmental Responsibility

WARC, in collaboration with ACT Responsible, has released The Good Report, a ranking of the world’s best uses of creative communications to promote sustainability and social responsibility to raise awareness of key social and environmental issues.

The Good Report rankings are produced by combining the results of the recently released WARC Creative 100, with ACT’s responsible initiatives: Great Ads for Good Exhibition, Care Awards, One Minute of Responsibility TV show, Tributes (public vote) and the Good Ad Gallery. There are no complicated criteria or categories, just great work for Good.

A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector and commercial brands) across 80 markets were evaluated for this latest Good Report.

Of the top 40 campaigns featured in The Good Report 2021, 21 are for nonprofits, 15 for commercial brands (including two produced in collaboration with nonprofits), and four for public sectors. A total of 45 agencies (34 networked and 11 independent) in 21 markets are represented.

The top 25 agencies are made up of four independent agencies and 21 network agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 belong to holding companies. The top ten brands include six nonprofits and four for-profits.


The Good Report 2021 top-ranked campaigns and companies

Campaigns

#1 Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago

#2 The Recruitment Channel, SMALL New York, CoorDown

#3 Water Light, Wunderman Thompson Bogota, E-Dina Energy

#4 Real name, McCann New York, Mastercard

#5 Made to make a difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

Agencies

#1 Publicis Consulting, Paris

#2 FCB Chicago

#3 FCB Ulka Bombay

#4 Wunderman Thompson, Bogota

#5 SMALL, New York

Networks

#1 FCB

#2 McCann Worldgroup

#3 TBWAWorldwide

#4 Havas Group

#5 Publicis worldwide

Advertisers

#1WWF

#2 City of Chicago

#3 Contact details

#4 E-Dina Energy

#5 Mastercard

Countries

#1 United States

#2 France

#3 Brazil

#4 UK

#5 Australia

“With the Good Report, ACT Responsible continues its mission to promote, inspire and unite the communications industry for the greater good,” said Hervé de Clerck, ACT Responsible Dream Leader.

“We truly believe that advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work each year. Producing The Good Report with the collaboration of the WARC team Rankings is a great privilege.

David Tiltman, SVP Content, WARC and ACT’ive Partner, added, “Creativity as a force for positive change has never been more important. WARC is thrilled to partner with Act Responsible to continue to shine a light on the agencies, brands and NGOs that are creating game-changing ideas that not only matter to society, but can change behavior.

All of the campaigns featured in The Good Report can be viewed online here.

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