Snapchat launches a portal to encourage users towards political campaigns

Posted: Date Posted – 12:30 PM Wed – 6 Oct 21

The main objective of the tool is to solve common problems that young people face when deciding whether or not to get involved in local politics.

San Francisco: Popular social media app Snapchat has announced a new “Run for Office” in-app tool to encourage young adults to run for local office in the United States.

The main objective of the tool is to solve common problems that young people face when deciding whether or not to get involved in local politics.

“Powered by insights from BallotReady, this simple tool will help Snapchatters explore hundreds of opportunities to run for local office based on the issues that matter most to them – from ward council and township council to school board and to the state representative,” the company said in a statement.

Any Snapchatter in the US can access Run for Office by opening Snapchat, swiping down on the camera screen to access Snap’s built-in games, called “Minis”, or simply searching for “Run for Office” in Snapchat.

The tool comes with “My Campaign Dashboard” which will show Snapchatters the first steps to running for election, including filing deadlines and signature requirements, as well as contact details for local election offices.

Additionally, Snapchatters will be able to share stickers from this portal to start campaigning on Snapchat with their closest friends.

Currently, the brand has not announced when it will roll out the same tool in other countries.

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