Lulu celebrates ’50s’ with 50-day promotions and campaigns


At the press conference, Mujeeb Rehman, Director of Purchasing, Shabu Abdul Majeed, Director of Retail Operations, V. Nandakumar, Director of Marketing and Communications, and Stuart Davidge, Head of Omnichannel Operations
Image Credit: Provided

As the UAE prepares to celebrate its Golden Jubilee this year, leading retailer LuLu Hypermarket is preparing to launch various promotional and CSR initiatives to mark this momentous occasion. “UAE PROUD 50” will be the unifying theme for the next 50 days until December 9 in 87 stores across the United Arab Emirates.

Some of the key promotions during the 50-day campaign include:

50% reduction • 50 products every day • 50 days

During these 50 days of #LuLuCelebratesUAE, 50 everyday products will get 50% off, from groceries to digital and electronics to fashion. Products and categories will change regularly to provide variety and options for buyers.

EARN 2.5 kilos of gold

All buyers spending 100 AED will have a chance to win a total of 2.5 kilos of gold (50 winners x 50 g each). This campaign is in partnership with Kalyan Jewelers.

LuLu Digitech

LuLu’s biggest tech promotion, “DigiTech,” kicks off on October 26 and features plenty of mega-deals on cellphones, electronics, cameras, computer accessories and gadgets. Besides the offers, LuLu is also launching EXCHANGE FESTIVAL for mobiles, TVs and laptops. Buyers will also have the option of paying in installments at 0% interest thanks to agreements with almost all major banks.

LuLu Diwali

Shoppers can expect a fantastic range and amazing deals on ethnic fashion, delicious candy and snacks, all freshly prepared by in-house experts for the Festival of Lights. This year, we have introduced special packages for bulk orders and corporate Diwali candy, which will be delivered to your loved ones. LuLu is also launching a special Diwali gift card for the occasion.

Super friday

The highly anticipated Super Friday promotion, focusing primarily on electronics, mobiles and gadgets, will launch on November 23 this year with the biggest discounts and deals ever. The 10-day campaign will see special promotions from various banks, credit cards, and major brands, to ensure shoppers get the best products and most affordable prices.

Proudly from United Arab Emirates – During Remembrance Day and National Day

In order to further promote the local agricultural and manufacturing sectors, LuLu will organize a special “Proudly of the UAE” festival in all hypermarkets in the country. Particular emphasis will be placed on the promotion of organic products and sustainable agriculture.

LuLu Online Shopping

A brand new upgraded LuLu shopping app has been released to further improve the shopping experience for buyers. Over the past two years, we’ve grown our product dramatically to offer the widest range of fresh, grocery and lifestyle products at the most competitive prices. We have our own fleet of over 200 custom, temperature-controlled delivery vehicles to ensure the freshness and hygiene of food products. Buyers can look forward to fabulous discounts and offers in all categories during the 50 days of the “UAE PROUD 50” celebrations.

CSR initiatives

As part of the CSR policy, Lulu is joining forces with Emirates Red Crescent and Reach Campaign to launch the “Give AED 2 Save 2 Eyes” initiative. As part of this project, Lulu will generate funds to support the ’50 Days to Transform 5 Million Lives’ campaign, to prevent and eradicate river blindness that affects people around the world, in partnership with various brands and buyers. .

To get everyone in the mood for this great patriotic occasion, LuLu will launch a “Wall of Pride” exhibit in major hypermarkets and malls, where the public will be encouraged to write and post about their proud moment for the Arab Emirates. United. Many celebrities and influential people will participate in this unique activity to further spread the “spirit of the United Arab Emirates” around the world. Each week, the winners with the most interesting citation will be selected for a special honor.

Yusuffali MA, Chairman and CEO of LuLu Group, said, “We at LuLu Group are proud of our heritage as a global brand born in the United Arab Emirates. “Our success is the result of the vision and wisdom of the leadership of the UAE. which have made this country a contemporary business haven and a thriving international community. Indeed, our celebration is a tribute to the entrepreneurial spirit of the United Arab Emirates, which has made possible our success and that of our millions of satisfied customers. “


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