Environmental education campaigns: WWF-Pakistan signs MoU with Novumpack – Pakistan

KARACHI: WWF-Pakistan has signed a memorandum of understanding with Novumpack for corporate sustainability and is collaborating in environmental education campaigns, WWF-Pakistan announced on Wednesday.

As the largest non-profit organization working in environmental and nature conservation in Pakistan, WWF-Pakistan strives to stop the degradation of the planet’s natural environment and build a future where people and nature can thrive.

He has a long history of working in partnership with the private sector to find innovative solutions to pressing environmental issues in Pakistan.

Novumpack is the local partner of Cardia Bioplastics and the pioneer of compostable and eco-friendly plastic-free starch-based packaging in Pakistan.

Although Novumpack started its journey with eco-friendly packaging, it has now also added plastic-free single-use cutlery to its product portfolio, catering to the rapidly growing biodegradable market, in line with its vision.

Novumpack nature-derived products and packaging solutions are backed by global partnerships (for global reach and R&D support) and renowned industry certifications promising superior quality that demonstrates complete decomposition in composting facilities industrial and domestic in three to six months.

Through the Memorandum of Understanding, WWF-Pakistan and Novumpack have agreed to create and maintain a friendly and cooperative relationship to share information and opportunities that enable them to contribute to each other’s work to improve the environment.

The two organizations will work together in environmental education, capacity building and project development to address pressing environmental issues such as plastic pollution, climate change, air pollution, etc.

This will include, but not be limited to, environmental awareness workshops for the corporate sector on waste recycling and eco-friendly workshops; educational campaigns in institutions across the country; and the development and promotion of plastic-free sustainable products and merchandise.

During the signing ceremony, Hammad Naqi Khan, Director General of WWF-Pakistan, said: “Economy and sustainability must go hand in hand. Businesses should opt for economically and commercially viable sustainable packaging materials, which can go a long way in reducing non-biodegradable plastic waste at source.

Copyright Business Recorder, 2022

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