Emily campaigns to ‘free the nipple’ in late JIF campaign

Jeremy Clarkson’s daughter Emily Clarkson has teamed up with Lovehoney to help free the nipple. (Em Clarkson Instagram)

Emily Clarkson has partnered with Lovehoney in an effort to break down stigma and stop social platforms from monitoring women’s bodies after International Women’s Day (IWD).

The 27-year-old social media activist – and daughter of Jeremy Clarkson – has shared an image of herself in lingerie from the popular sexual wellness brand as they both take a stand against ” the nipple (still) is not free”.

The Grand Tour and Top of the line The host’s eldest daughter, from his marriage to second wife Frances Cain, has revealed that Instagram has taken photos of her in the past because they were classified as “adult content and sexual solicitation”.

To make a point, the image of her wearing the red lingerie comes after what looks like a typical Instagram warning sign, but is instead a graphic made by Lovehoney that reads: “Content not sensitive. This image contains a woman’s body, which should be “celebrated, not controlled” with the “See Why” option.

Read more: Ulrika Jonsson shares ‘fem-uh-nist’ tattoo to mark International Women’s Day

Speaking out to give women back the power over their own bodies, Clarkson captioned her Instagram post: “BREAK THE BIAS!!!! AD! social platforms’ attitudes towards women’s bodies and the control of these.

“You may remember just after Christmas I was shadowbanned (blocking or partially blocking a user or their content) here after a series of my old photos were removed for ‘adult content and sexual solicitation’. They were (although she says so herself) beautiful photos of my body that shouldn’t have been considered ‘sensitive content’.”

Clarkson then points out the hypocrisy of the rules surrounding the bodies of men and women, adding: “Why, for example, on a hot day in England, will you see hundreds of male nipples and yet women breastfeeding their babies have to do under nappies in restaurant bathrooms? “The nipple isn’t free. And we don’t have autonomy over our bodies. It’s time to change the narrative!”

Read more: International Women’s Day 2022: Candice Brathwaite on fighting a new kind of sexism

Watch: Emily Clarkson shows off changes to her appearance using social filters

Many fans flooded the comments to show their support. One wrote, “I love you and everything you stand for,” while another said, “The partnership we’ve been waiting for, yes please god.”

Others also took to social media sarcastically attributing women’s bodies to “sensitive content”, with one commenting, “Omg so sensitive. I’ll never get over it” and another : “‘Sensitive’, i.e. any woman ‘pushing the boundaries’ ‘crossing the line’ in what is acceptable for men. How dare we”.

Lovehoney explained why the partnership and the campaign are so important to her, as the sexual wellness brand wants to fight censorship of female sexuality on social media.

A spokesperson said: “Many of the people we work with have had their truly positive sexual wellness content removed because it was deemed inappropriate by social media censors, depriving individuals of the right to freedom of expression.

“This rise in censorship has many other implications. Google’s new SafeSearch algorithm has had a profound impact on sexual wellness search and has prevented thousands of Lovehoney customers from finding our content.”

Read more: Perfection doesn’t exist,’ 50-year-old Dannii Minogue says in IWD post to younger self

Lovehoney first shared its campaign on IWD, with star model Naomi Native, BBC presenter Teens in transition Charlie Craggs, anti-diet content creator Katie Budenberg, disabled model and activist Lucy May Dawson, model Rachel Peru and more.

He added, “Tired of seeing posts from your favorite creators and brands being removed, banned or marked as ‘sensitive’ content? We are too!!”

Clarkson concluded her own belated post on IWD urging everyone to celebrate women’s bodies and their sexuality and empower them.

“We don’t exist just for the male gaze or to be appreciated in the context of a male,” she added.

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