Editors urged to step up road safety awareness campaigns to save lives

Editors have been asked to lead a crusade against the recent wave of carnage on the country’s roads.

The call invites them to dedicate airtime and space to help raise public awareness of road safety in order to reduce the rate of road deaths and injuries.

The Director of Planning and Programs at the National Road Safety Authority, Eng. David Osafo Adonteng made the call on Thursday, during a workshop organized by the Accra Metropolitan Assembly (AMA) and the National Road Safety Authority (NRSA) with support from the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS).

To complement efforts to tackle road carnage in the country, he said, editors must play a major role in setting the agenda and highlighting road safety as a public health crisis.

This, he said, could be achieved through road safety-focused talk shows, talk shows, current affairs reports, among others.

Eng. Adonteng argued that if strict measures are not taken to protect the lives lost in road accidents, the majority of the young working class between the ages of 19 and 36 will lose their lives.

He advised journalists to fight back and use the power of the pen to combat this threat.

Dr Raphael Awuah, Africa Regional Advisor on Lifesaving Strategies Data and Monitoring, said that according to the global burden of road crashes in lower-middle-income countries for 2019 and 2020, road crashes are the tenth cause of death.

He noted that the years 2013 and 2016 recorded about 27 deaths per 100,000 people in Africa.

Dr Awuah pointed out that road crashes accounted for most of the cases reported to hospital trauma centers across the country and expressed concern over the under-reporting of deaths and injuries in road crashes in Africa. .

He attributed the under-reporting to insufficient follow-up of traffic victims for up to 30 days, accidents not reported to the police, as well as the fact that the police do not deal with reported accidents due to human resources. insufficient.

Dr Awuah added that “World Health Organization (WHO) estimates of road crashes are four times higher than officially reported road deaths in Africa.”

Kwabena Asare Mintah from the Regulation, Inspection and Compliance Directorate of the National Road Safety Authority, in a presentation, said that used tires increase the risk of road accidents by 30% .

According to him, “15.2% of vehicles involved in fatal accidents had some form of defect before the accident”.

He noted that the most prevalent tire problem in Ghana is wear and tear, leading to punctures and punctures while driving and a flat tire.

Speaking to the media, Mavis Obeng-Mensah, communications manager for the BIGRS project in Ghana, explained that this was the first of many other workshops organized by WADA, NRSA and BIGRS for editors. chief on road safety.

She hoped the workshops would help raise awareness of road safety in the media and urged all participants to prioritize road safety programs and submit stories in the newsroom.

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