Bauer Media UK signs with Veritone to boost audio and video campaigns
Veritone Discovery offers a comprehensive, customizable analytics suite for audio and video data
DENVER, October 13, 2021– (COMMERCIAL THREAD) –Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise AI platform, today announced a new collaborative effort with Bauer Media France, which is part of the Bauer Media group, for their project management, programming and strategy teams to take advantage of Discovery of Veritone solution to quickly and efficiently find audio buried in content libraries.
Bauer Media UK regularly produces a large number of creative marketing and advertising campaigns for its business partners across its audio portfolio. However, due to the breadth of its brands and global reach, the company generates massive volumes of content on a daily basis. This makes it difficult for project management teams to manually search these growing content libraries to identify the right content to use in their campaigns.
Bauer Media UK has deployed Veritone Discovery, an AI service that can automatically extract relevant content based on spoken words, images, logos and more to access and track live audio on its stations faster. This has allowed its teams to devote more time to serving customers while simultaneously offering high added value campaigns. It has also helped strategic teams quickly identify conversations that can inform creative pitch strategies aligned with natural business content.
âDuring the pandemic, the demand for creative audio campaigns has increased due to its agility, flexibility and return on investment,â said Simon Kilby, Managing Director of Bauer Media Advertising. âThe Veritone Discovery solution not only made the process of finding creative airtime for these campaigns easier and more efficient, but also helped us shape our arguments more effectively. “
Powered by aiWARE â¢, Veritone Discovery gives users the ability to easily search live broadcasts, pre-recorded programs and other major media libraries in near real time. The solution helps users discover large amounts of visual and audio streaming data and easily track and verify ads, including organic mentions. Veritone Discovery also reduces manual tasks with automated watchlists for events, highlights, mentions, clients and more, delivering curated content right to project manager inboxes.
âWhen you’re a brand as big as Bauer Media, you accumulate a significant amount of content,â said David Candler, senior director of client solutions at Veritone. âBroadcast data can be difficult to resurface after it’s broadcast, making it difficult for media companies to use their existing resources for campaigns. It’s amazing to see the impact of our Discovery solution on the day-to-day work of the Bauer team, and the value of their creative campaigns. “
To learn more about Veritone Discovery, please visit: https://www.veritone.com/applications/discovery/
Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in the commercial and regulated industries, Veritone’s software, services and industrial applications simplify data management, enabling the world’s largest and most recognizable brands to operate more efficiently, accelerate ownership decision and increase profitability. Veritone’s hyper-expansive enterprise AI platform, aiWARE â¢, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve the problems of today and tomorrow.
To find out more, visit Veritone.com.
About Bauer Media France
Bauer Media UK reaches over 25 million UK consumers with a portfolio of world-class cross-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and Hits Radio Brand Network. These brands provide business partners with access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest private media companies with media assets around the world.
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See the source version on businesswire.com: https://www.businesswire.com/news/home/20211013005303/en/
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