Bauer Media UK signs with Veritone to boost audio and video campaigns

Veritone Discovery offers a comprehensive, customizable analytics suite for audio and video data

DENVER, October 13, 2021– (COMMERCIAL THREAD) –Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise AI platform, today announced a new collaborative effort with Bauer Media France, which is part of the Bauer Media group, for their project management, programming and strategy teams to take advantage of Discovery of Veritone solution to quickly and efficiently find audio buried in content libraries.

Bauer Media UK regularly produces a large number of creative marketing and advertising campaigns for its business partners across its audio portfolio. However, due to the breadth of its brands and global reach, the company generates massive volumes of content on a daily basis. This makes it difficult for project management teams to manually search these growing content libraries to identify the right content to use in their campaigns.

Bauer Media UK has deployed Veritone Discovery, an AI service that can automatically extract relevant content based on spoken words, images, logos and more to access and track live audio on its stations faster. This has allowed its teams to devote more time to serving customers while simultaneously offering high added value campaigns. It has also helped strategic teams quickly identify conversations that can inform creative pitch strategies aligned with natural business content.

“During the pandemic, the demand for creative audio campaigns has increased due to its agility, flexibility and return on investment,” said Simon Kilby, Managing Director of Bauer Media Advertising. “The Veritone Discovery solution not only made the process of finding creative airtime for these campaigns easier and more efficient, but also helped us shape our arguments more effectively. “

Powered by aiWARE â„¢, Veritone Discovery gives users the ability to easily search live broadcasts, pre-recorded programs and other major media libraries in near real time. The solution helps users discover large amounts of visual and audio streaming data and easily track and verify ads, including organic mentions. Veritone Discovery also reduces manual tasks with automated watchlists for events, highlights, mentions, clients and more, delivering curated content right to project manager inboxes.

“When you’re a brand as big as Bauer Media, you accumulate a significant amount of content,” said David Candler, senior director of client solutions at Veritone. “Broadcast data can be difficult to resurface after it’s broadcast, making it difficult for media companies to use their existing resources for campaigns. It’s amazing to see the impact of our Discovery solution on the day-to-day work of the Bauer team, and the value of their creative campaigns. “

To learn more about Veritone Discovery, please visit:

About Veritone

Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in the commercial and regulated industries, Veritone’s software, services and industrial applications simplify data management, enabling the world’s largest and most recognizable brands to operate more efficiently, accelerate ownership decision and increase profitability. Veritone’s hyper-expansive enterprise AI platform, aiWARE â„¢, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve the problems of today and tomorrow.

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About Bauer Media France

Bauer Media UK reaches over 25 million UK consumers with a portfolio of world-class cross-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and Hits Radio Brand Network. These brands provide business partners with access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest private media companies with media assets around the world.

Safe Harbor Declaration

This press release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may”, “will”, “expect”, “believe”, “anticipate”, “intend”, “could”, “could” ”,“ Estimate ”or“ continue ”or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statement that refers to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions about the foregoing involve judgments and risks regarding a variety of matters that are difficult or impossible to predict with precision, and many of which are beyond Veritone’s control. Some of these judgments and risks are discussed in documents filed by Veritone with the SEC. Although Veritone believes the assumptions underlying the forward-looking statements to be reasonable, any of the assumptions could prove to be incorrect and, therefore, there can be no assurance that the results contemplated in the forward-looking statements will be achieved. In light of the significant uncertainties inherent in the forward-looking information included in this document, the inclusion of such information should not be construed as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone does not undertake to revise any forward-looking statements contained herein to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unforeseen events.

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Veritone media contact
Kristi labrum
[email protected]

Bauer media contact
Suzie lawler
[email protected]

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